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Product development

From validated idea to production-ready product.

We scope, design, build, launch and maintain new software products, with the same discipline we bring to business systems.

What we help with

The whole product, not just the code.

  • Scoping and technical planning

    What to build first, what to leave out, and a realistic plan.

  • MVP and full-product engineering

    A focused first version, built to a standard that can grow.

  • Web and mobile apps

    Responsive web apps and iOS and Android apps, designed around real users.

  • Backend systems and APIs

    Data models, integrations and payments built for reliability.

  • Deployment and ongoing engineering

    Hosting, monitoring, releases and continued development after launch.

  • A word on fit

    We take on product work where the idea has been validated with real customers. If you are earlier than that, we will say so.

How it works

Scope first. Build in stages. Launch properly.

  1. 01

    Scope

    Define a first release that proves the most important thing.

  2. 02

    Design & plan

    Flows, screens, architecture and milestones you can see.

  3. 03

    Build & launch

    Engineering in stages, real testing, a proper launch and handover.

  4. 04

    Improve

    Learn from real usage and keep shipping what matters next.

Experience

We improve products that clients run their business on.

For Pevent, an event payments platform, ERR made the product the top answer in its category on leading AI models and cut its server costs by 40%. Sales rose 120%.

Founder-led, with specialists

The founder owns direction, architecture and quality. Specialists join when a project needs them. You always know who is accountable.

Have a product to build? Let's talk it through.

Tell us about the idea and who it is for. We reply within two business days.